Conferences Archive 2010-2019
(for current Conference page, go here.)
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Click here http://www.changingthepicture.de/watch-it/ for the videos from this conference.
Kate appeared at the 2015 Changing the Picture Technology Conference in Babelsberg
Moderation:
Kate Bulkley Business Journalist / London, UK
Speakers:
MODERN TECHNOLOGIES FOR SERIAL DRAMA
JONAS BAUR Producer, UFA Serial Drama / Potsdam, Germany
NIGEL STAFFORD-CLARK CEO, Deep Indigo Productions / London, UK
VIRTUAL REALITY & AUGMENTED REALITY - A NEW MEDIUM FOR NARRATIVE FILMMAKING?
HENRY STUART CEO and Co-Founder, Visualise / London, UK
THOMAS WALLNER CEO, DEEP Inc. / Toronto, Canada
MARC WEIGERT CEO, Uncharted Territory Inc. / Los Angeles, USA
IS TECH A BRIDGE TO SELF-DISTRIBUTION?
STEPHEN FOLLOWS Creative Director, Catsnake Film / London, UK
HENRIK PABST Managing Director, Red Arrow International / Munich, Germany
SAM TOLES Vice President of Global Content Acquisitions and Business Development, Vimeo / New York, USA
TRANSCENDING STORYTELLING THROUGH TECH
LENA THIELE Creative Director and Consultant, Miiqo Studios / Berlin, Germany
MELISSA ECCLES Creative Director, Immersive Entertainment, Elastic / Los Angeles, USA
Kate chaired several sessions including three keynotes at IBC 2015
On Thursday September 10th Is VoD the New Broadcasting Gold?
How VOD is both a new advertising tool and a way to create a deeper relationship with your viewers/Users.VoD and SVoD are becoming key to the bottom line, a route for advertisers who want better targeting and a way to interact directly with viewers. UK Channel 4 has launched programmatic trading on its All4 platform with Dentsu Aegis. While Sky, Liberty Global, ProSeibenSat1 and RTL are all ramping up VOD services and looking to leverage the data. The US broadcasters seem to be moving even faster and the digital players including Facebook and Twitter are gearing up with native video advertising. The session demonstrated the speed of the market and how the market leaders are reacting.
Gary Woolf EVP Business Development, Digital and Insight All3Media UNITED KINGDOM |
Joan Gillman COO and EVP Time Warner Cable Media UNITED STATES |
Jonathan Allan Sales Director Channel 4 UNITED KINGDOM |
Julia Jordan Managing Director Havas Media Group Investment and Operations UNITED KINGDOM |
On Friday September 11th 2015 at IBC Kate moderated the Keynote Programming with Global Ambition with President of International for Discovery Communications JB Perrette.
Last year, Discovery Communication's international revenue surpassed its U.S. revenue for the first time, marking an important milestone since the launch of the unscripted programing giants' first international channel debuted 25 years ago. The international business run by JB Perrette, President of Discovery Networks International is key to the company's future. Today, Discovery reaches 3bn subscribers around the globe with an average of 10 channels in each of its 220 countries and while it operates predominantly pay TV channels including Discovery, Animal Planet, TLC and the Oprah Winfrey Network, it has branched out into advertiser funded channels both through the acquisition of the SBS channels in the Nordic region and FTA launches of some of its pay brands in markets like Italy and Spain. In 2014 it purchased sports channel Eurosport, with a reach across both Europe and Asia and in a deal with John Malone's Liberty Global, purchased TV production company All3Media, maker of Ramsey's Kitchen Nightmares, Midsomer Murders and Undercover Boss. Discovery's extensive digital portfolio includes leveraging its global channels and content to live broadcast and stream to consumers on all manner of platforms like Nik Wallenda's tightrope walk across the Grand Canyon without a net. As media companies face an increasingly fragmented viewing environment, how one of the biggest players is tackling the future and redefining its business models promises to offer value insights.
JB Perrette President Discovery Networks International UNITED STATES |
Click here for J B Perrette's keynote
Kate interviews JB Perrette President of Discovery Networks International at IBC 2015 September 11 2015
On Saturday September 12th 2015 at IBC at 10 AM Kate chaired the keynote with Roger Lynch, CEO of Sling TV.
The Appetite by Consumers for online-delivered video is growing and some iconoclastic broadcasters, pay TV platforms and content providers like HBO, the UK’s Sky TV and DISH in the US are following (and trying to better) the Netflix model by creating streaming services to satisfy the demand for multiple-device TV. From IP over the top (OTT) delivery to slimmed down pay TV bundles, it\s all ta big part of the future and Sling TV (part of DISH) is one of the pioneers. Sling TV’s CEO Roger Lynch was at IBC to talk about how Sling TV is pioneering the next generation TV service.
Roger J Lynch CEO Sling TV LLC UNITED STATES |
Sling TV would be very interested in launching on Apple TV now that the latter is embracing apps, according to Roger J. Lynch CEO, Sling TV Speaking in a keynote and subsequent Q&A at IBC,more...
Click here for the Roger Lynch keynote.
Kate interviews Roger Lynch CEO Sling TV (USA) at IBC 2015 September 13 2015 (picture: ©Chris Taylor Photography)
On Sunday September 13th 2015 at IBC Kate chaired the keynote at 10 AM Telcos Tune into Broadcasting with Delia Bushell, CEO of BT TV (UK).
BT Sport and BT TV products are shaking up the competitive landscape for TV and communications services in the UK. Having agreed to pay Ł7.6mm for each of the 12 Premier League games it will air exclusively from 2016, BT is taking its TV business seriously and through integrated broadband, TV and phone packages it's trail blazing how a 21st Century Telco looks. The Ł12.5bn agreement to purchase mobile operator EE in February this year adds another platform to BT's ambition to offer content and services across devices. How BT sees the future, how the broadcasting model is changing and how communications technology will evolve was be discussed by BT TV Managing Director Delia Bushell.
Delia Bushell Managing Director BT TV and BT Sport UNITED KINGDOM |
Click here for Delia Bushell's keynote
Kate interviews MD of BTTV and Sport Delia Bushell at IBC 2015 September 13 2015
Eutelsat Client Seminar
Kate ran a day-long summit for its clients in December 2014 in Rome, Italy
UK Television’s USP: Just How Unique Are We?
Kate moderated a session pitting Channel 4 CEO David Abraham (in the middle) and Virgin Media CEO Tom Mockridge (far left) at the RTS event December 8 2014 at the Hospital Club.
Channel 4's David Abraham lit the touch paper in his MacTaggart lecture earlier this year, warning that the foundations of the PSB system need to be reset in the light of international consolidation. Does UK TV Plc need new rules to make sure it prospers?
Both ITV and Channel 5 have since joined Abraham's call for pay TV operations to pay PSBs retransmission fees for their principal TV channels. Both Sky and Virgin Media disagree, strongly.
The new culture secretary Sajid Javid told the RTS International conference in October it was right to look at retransmission fees- but only in conjunction with the benefits the PSBs receive, such as prominence on every TV.
So with the dust yet to settle on the acquisition of All3Media by Discovery and Liberty Global, the owner of Virgin Media, where are we with the debate? Is the UK so different from the USA where they already impose retransmission fees? Will the proposed fees support investment in UK content or in the case of ITV and Channel 5, could they be used to enrich shareholders? Is the UK PSB model still fit for purpose?
Report on the session By Matthew Campelli 9 December, 2014
C4: retrans fees worth Ł200m to commercial PSBs
Channel 4 chief executive David Abraham has claimed that securing retransmission fees from pay-TV platforms could be worth up to Ł200m each year to commercial PSBs.
Abraham revealed the results of a C4 commissioned report into the space last night at the RTS UK Television’s USP: Just How Unique Are We? event, where he shared a stage with Virgin Media chief executive Tom Mockridge.
Research firm Mediatique carried out the study which calculated the value of pay-TV providers carrying commercial PSB channels to both parties. It was commissioned after Abraham raised the issue in his MacTaggart speech at this year’s Edinburgh International TV Festival.
Mediatique based its findings on the responses of almost 2,000 pay-TV subscribers who were asked how they would react if the commercial PSB channels were removed from their Sky or Virgin Media set-top boxes.
According to the study, the gap between the pay-TV platforms’ potential loss of subscribers against the broadcasters’ drop in advertising revenues equated to Ł200m – the figure proposed by Abraham as the amount the pay-TV operators should hand the PSBs annually.
He added C4 would be eligible for around Ł70m, which would be “ploughed back into the UK independent production sector”. The rest would go to ITV and Channel 5.
C4 plans to submit the report to Ofcom as it seeks regulatory support in its quest for the introduction of platform fees.
Passing on the cost
Mockridge rejected the report’s findings and highlighted the “significant benefits” PSB’s receive from Virgin Media’s investment in spectrum and superfast broadband.
He added that the broadcasters’ time would be better spent plotting growth across the entire sector rather than “scrabbling” over retransmission fees.
He warned that if retransmission fees were implemented, the cost would be passed directly onto the consumer and itemised on their monthly bill.
Abraham shot down the notion that the introduction of fees could result in attempts by pay-TV platforms to shake up the EPG prominence currently enjoyed by the commercial PSBs.
“It’s government policy to recognise the value of the EPG,” he said. “It’s not in the gift of any pay provider to negotiate the position of the EPG.”
He added that the broadcaster had just renegotiated its 10-year licence with Ofcom, which cemented its EPG position. Abraham also addressed the increased consolidation and US investment in the TV sector and claimed that while he supported open markets, he was concerned “brand and profits [and tax]” were leaving the UK.
“We invented an [indie] sector that would pay tax to the British government to help society,” said Abraham. “When you have these large organisations that are engineering [tax avoidance] to a very advanced level, which the chancellor is now belatedly attempting to address via the Google tax, the IP is going and there’s no tax. What’s good in that for the British citizen?”
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Connected TV: Decoded
Kate chaired the RTS Connected TV Decoded event Nov 26th 2014
Here is the link to the report on the RTS website -
www.rts.org.uk/connected-tv-decoded-0
Panel:
Ilse Howling, Managing Director for Connected TV at Digital UK
Stephen Taylor, Director of Redshift Strategy consultancy
Emma Lloyd, Business Development Director, Sky
Dan Saunders, Head of Chromecast for UK, Nordics and Netherlands at Google
Richard Halton, CEO YouView
Chair: Kate Bulkley
Kate chaired several events at the Changing Picture Summit in Berlin, Germany November 19-20 2014 at the Babelsberg Studios. (http://www.changingthepicture.de/index.php?id=2&L=1)
All conference panels videos are on a dedicated YouTube playlist. To watch, click here.
Kate interviews Mitch Singer President of DECE at Changing the Picture Summit, Berlin, Germany November 2014
Kate runs the panel on second screen at Changing the Picture in Berlin November 2014
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Kate runs panel on Tech Tools Rocking the Production Workflow at Changing the Picture Summit in Berlin November 2014
Kate was at Mipcom in Cannes, France 13th to 16th October.
She moderated several sessions:
Including these Fireside chats:
Ben Pyne President of Global Distribution at Disney Media Networks
Erin McPherson Chief Content Officer at Maker Studios
and Andrew Stalbow, CEO and co-founder Seriously
See here.
(http://www.my-mip.com/en/Sessions/6780/DIGITAL-DISTRIBUTION-THE-QUEST-FOR-THE-AUDIENCE-ACCESS-IS-OWNERSHIP-FIRESIDE-CHATS )
Kate moderated, chaired and participated in several sessions at IBC 2014 in Amsterdam, the Netherlands September 11 to 15, 2014 (www.ibc.org)
Including:
1. Following the Viewer: Kate moderated the session on September 11 on tracking viewers in the new connected age and what this means for broadcasters and advertisers. http://www.ibc.org/page.cfm/action=Seminar/libID=2/libEntryID=5/listID=63
2. A keynote with Matt Brittin, President of Google Europe. Kate Chaired this session on September 12. http://www.ibc.org/page.cfm/action=Seminar/libID=2/libEntryID=75/listID=72
Click here to view the interview.
3. A keynote with Tim Davie, CEO of BBC Worldwide. Kate chaired this session on September 13th. http://www.ibc.org/page.cfm/action=Seminar/libID=2/libEntryID=81/listID=74
Click here to view the interview.
4. Kate was a panelist on Sunday 14th September at the Interactive Entertainment session "You Aint Seen Nothin' Yet" http://www.ibc.org/page.cfm/action=Seminar/libID=2/libEntryID=33/listID=75
Kate moderated the panel TV ReTweeted on May 27th 2014 for the Royal TV Society
Twitter is a major player in the TV world, from programme makers nervously following chatter as their shows air to innovative uses for interaction and discovery. Research suggests 40% of tweeting around primetime is related to TV content, amongst 10m active UK users. This session will explore the best examples of shows utilising Twitter, alongside the pitfalls, and question whether Twitter can drive both ratings and engagement.
Speakers:
Dan Biddle, Broadcast Partnerships, Twitter UK
Martin Greenbank, Head of Advertising Research & Development, Channel 4
Dan Jones, Creative Director, Digital, Maverick TV
Virginia Monaghan, VP Music Content & Commissioning, MTV
Iain Coyle, Commissioning Editor, UKTV’s Ross Noble Freewheeling
Chair:
Kate Bulkley, Media commentator & journalist @katecomments
See more coverage here: http://www.rts.org.uk/tv-retweeted-%E2%80%93-event-report
Photo credit: Paul Hampartsoumian
L to R: Jane Mote, launch director; Bryn Balcombe, Technical director; Jonathan Boseley, head of programming; Vikki Cook, head of news and current affairs; Gavin Ramjjaun, presenter; Kate Bulkley, Chairman
A lively event given the poor BARB ratings in the first month from launch, but CEO of London Live Andrew Mullins who was in the audience said: “Who the hell cares about Barb ratings when you’ve got millions and millions of people picking up your news and current affairs across the internet, within the UK and worldwide. That’s the ambition.”
See more coverage here: http://www.rts.org.uk/london-live-–-first-month
RTS London Live from Royal Television Society on Vimeo.
Kate interviewed the head of Red Arrow Entertainment Group Jan Froumann, author Michael Connelly and actor Titus Welliver about his deal for a pilot episode of The Bosch based on Connelly's books.
MIPTV MEDIA MASTERMIND KEYNOTE : JAN FROUMAN, GROUP MANAGING DIRECTOR, RED ARROW ENTERTAINMENT GROUP, GERMANY
07 Apr 2014, 16:30 - 17:10, Grand Auditorium - Palais 1
See here for more information.http://www.miptv.com/en/programme/keynote-speakers/
Kate interviews Jan Frouman Group managing director of Red Arrow Entertainment at MIPTV 2014
This is the live blog: http://blog.mipworld.com/2014/04/jan-frouman-red-arrow-bosch-amazon/?fb_action_ids=10152446597002150&fb_action_types=og.likes&fb_ref=.U0UAlWDFbrA.like&fb_source=aggregation&fb_aggregation_id=288381481237582
Kate interviews Maurice Levy CEO Publicis at MIPTV April 8 2014
This is the live blog: http://blog.mipworld.com/2014/04/maurice-levy-future-content-digital/#.U0ejctxU7-s
Kate moderated a panel at the Cable Congress in Amsterdam March 13th and 14th 2014 with David Lynn, MD Viacom International Media Networks, Jesus Perezagua, President Fox International Channels, Dee Forbes, President and MD Discovery Networks Western Europe and Tom Mockridge CEO Virgin Media
See here for more information.http://cablecongress.com/agenda/day-2/
Television has long relied on advertising for funding. And one quarter of all UK advertising money continues to be spent on television - around Ł3.7billion - despite the rise of online media.
But what advertisers want from television is changing – and television has new ways of appealing to advertisers. As well as traditional spot adverts and sponsorship, we now have product placement, Advertiser Funded Programming, targeted advertising and social media activation campaigns.
Are these new ways for TV to attract advertising? Or new ways for brands to squeeze value out of TV? And do advertisers want to move into making TV themselves?
Senior players from both television and advertising debated the future relationship of advertising and TV
Panel:
Jonathan Allan, Director of Sales Channel 4
Dominic Redfearn, Global Media & Content Director, Diageo
Jeremy Tester, Director of Brand Strategy and Communications, Sky Media
Sue Unerman, Chief Strategy Officer, Mediacom
Chair:
Kate Bulkley, media commentator and Broadcast columnist
A report By Steve Clarke on the event can be found here
22nd October Tuesday: 10:45am
In Conversation: The Digital Tail and the Pay TV Dog
As channels and platforms begin or expand their online delivery, a multitude of options are being explored. An in-depth look at how those options are playing out at Discovery, with the launch of its TestTube service and the acquisition of multi-channel network Revision3.
With:
Jean-Briac (JB) Perrette, Chief Digital Officer, Discovery Communications and Kate Bulkley, Journalist
24th October Thursday: 10:15am
In Conversation – Aggregating Eyeballs Online
Multi-Channel Networks are emerging online, utilizing the YouTube platform to distribute, market, and offer direct media sales. Sound familiar?
With:
Charlie Muirhead, CEO & Founder, Rightster and Kate Bulkley, Journalist
2:00pm
The Coming Challenge: The Cord-Nevers
Forget cord-cutters or cord-trimmers, the next generation of TV audiences are those who are likely to NEVER pay for a subscription to anything plugged into a wall. A look at who these young people are, and what it will take to convert them into pay TV subscribers.
With:
Marcel Fenez, Chairman, CASBAA; Global Leader Entertainment and Media, PwC
Christine Fellowes, MD, NBC Universal
Alexandre Muller, MD, TV5MONDE
Host: Kate Bulkley, Journalist
Kate moderated at the 2013 CTAM Euro Summit in Barcelona Sept 19th to 20th 2013 .
See programme here: https://www.eurosummit13.com/content/social-tv-how-viewers-become-users#day13
Social TV: How Viewers Become Users
Thursday, 19 September 2013, 10:00 -11:00, Ballroom.
Social media is still growing as a forum for TV viewers to talk about their favorite shows. But how do operators, distributors and content providers monetize all the buzz and devise new ways to keep customers engaged? Tune in to hear what our experts say as they explore Social TV up close and address key questions, including:
How does Social TV transform the TV watching experience?
Does it drive ratings and keep cords connected?
What are the best apps or tools for building viewer engagement?
Moderator:
Kate Bulkley - Journalist and media commentator
Speakers:
Colin Lawrence - Distribution Director, BBC World News Ltd
Jeroen Ghijsen - CEO, Metrological
Kate Bradshaw - Head of Digital, Scripps Network speaker
Marco Frazier - VP, Global Distribution and Business Development, AMC Networks
Kate moderated at Mipcom 2013 in Cannes, France October 7 to 10th.
Click Here for the Backstage newsletter covering Kate's Mipcom interview with FremantleMedia CEO Cécile Frot-Coutaz.
See programme here: http://www.mipcom.com/programme/
Kate Interviewed Cécile Frot-Coutaz, CEO FremantleMedia on Monday 7 October in Grand Auditorium, Level 1, Palais des Festivals in the Media Mastermind Keynote.
Tuesday 8 October 9.00am-9.20am - No Border, No Boundaries, No Limits: Getting Ahead Of The Windows Game with Dounia Turrilll, SVP Client Insights Nielsen.
Kate moderated the Digital Comes of Age Sessions on Tuesday 8 October in Esterel, Level 5:
9.30am-10.20am Behind The Scenes With The Key Players with Dee Forbes, MD Discovery Networks Western Europe Jim Packer, President Worldwide TV and digital Lionsgate Evan Shapiro, President Pivot
On Wednesday October 9th 2013 in the Grand Auditorium 15:45 to 16:30 Kate interviewed Jeffrey Katzenberg, CEO of Dreamworks Animation, the maker of Shrek, Kung Fu Panda and Monsters V Aliens
Kate is interviewed by Riz Khan at MipTV
Kate produced and chaired Broadcast's Commissioning and Funding Forum on July 2 2013 at BAFTA.
Speakers included:
Alex Graham, CEO Wall to Wall,
David Ellender, FremantleMedia International,
Peter Fincham, ITV
Danny Cohen, BBC.
And many more.
See here: http://www.broadcast-forums.com/home
Kate moderated at the Guardian Changing Media Summit 2013 on March 21
See programme here: http://www.guardian.co.uk/media-network/2012/dec/13/summit-programme
Highlights included:
Philip DeBevoise, co-founder and president of Machinima
Jonathan Allan, Sales Director Channel 4 (Click here to see this interview)
Nick Law, EVP and global chief creative officer, R/GA
James Temple, VP and executive creative director, R/GA London
Alexander Koppel, chief commercial officer, Red Bull Media House
Mike McCue, founder and CEO, Flipboard
Kate was at MipTV 2013
She interviewed TIM HINCKS, PRESIDENT, ENDEMOL GROUP Monday 8 – Thursday 11 April 2013 – Cannes, France @ 12.15-12.45 Grand Audi Level
MIPTV MEDIA MASTERMIND KEYNOTE: TIM HINCKS, PRESIDENT, ENDEMOL GROUP
This is a great time to be creative. Never have there been so may platforms hungry for content – whether traditional broadcasters or newer players like YouTube, Netflix and Xbox. But the game is changing. And Endemol is changing. Audiences are no longer passive, just waiting to be entertained. They’re engaging with content in richer and deeper ways. Creatives now need to talk to those audiences directly. To understand them in a way they’ve never had to before.
On the back of Endemol’s latest global format blockbuster Your face Sounds Familiar, what are the secrets to creating hit content in the new marketplace? What does the fact that more than 30 million games of The Money Drop have been played online teach us about our audiences? And as Endemol celebrates three major new drama series in the US, part-funded with Endemol distribution money, what are the lessons about risk in this new and less certain world? It’s a great time to be a creative. Perhaps the best ever. And Tim Hincks explains why.
Interviewed by Kate Bulkley, Media Commentator and Journalist, KG Bulkley, UK @katecomments
Kate also moderated the DRIVING COMMUNITY TO YOUR CONTENT sessions on Tuesday April 9th 2013 – Cannes, France
You need your content to be present and optimised for all devices, all the time, wherever users may be. How do you bring your content and community together? Is it magic ... or method? Here we examine how transmedia experts -- including gaming industry greats -- create addictive engagement experiences across screens.
Moderator
Kate Bulkley, Journalist, writer, presenter, analyst, UK @katecomments
Speakers
Matt Heiman, Founder and CEO, Diagonal View, UK @Mheiman Since 2008, Diagonal View has been the European leader in digital video production, producing for over 70 YouTube channels and reaching over 10% of the US online viewing population per month.
Mark Sorrell, Development Director, Hide&Seek, UK @sorrell Sorrell’s worked in TV and gaming for over a decade, with credentials that include FremantleMedia and Sky Television, for which he’s developed numerous gameshows and social games. He spearheaded the discovery of gaming by the TV industry, as well as asynchronous play on Facebook TV.
Jeremy Toeman, CEO, Dijit Media Inc., USA @jtoeman Toeman’s worked in digital media convergence for 11 years. His previous projects include product design/user experience firm Stage Two; and Boxee, VUDU, and Clicker.com. Dijit Media’s goal is to create the ultimate “hyperpersonalized social TV guide.” Its most recent purchase, Miso, will enable Dijit to take its content discovery strengths to mobile.
and also on Tuesday April 9th, 2013, @16.00 to 16:30 Kate moderated the NEW MEDIA MOGULS
From collaborative publishing to video satire, the new media moguls lend insight on what tomorrow's media business will look (and feel) like.
Moderator
Kate Bulkley, Journalist, writer, presenter, analyst, UK @katecomments
Speakers
Andrew Creighton, President, VICE MEDIA, USA @vice VICE is among the most valuable and influential online content properties today, known for its deprecating humour and impressive story output. Andrew launched its first European office in the UK, expanding operations since into 19 EMEA markets. In 2011 he moved to New York to take on the global presidency (or El Presidente/Grandmaster/Supreme Overlord ... as the moment requires). He's worked with brands like Diesel, Sony and Motorola.
Scott Dikkers, Founding Editor and VP of Creative Development, The Onion, USA @scottdikkers From campus newsletter to elbow-rubber with major partners like Amazon, The Onion’s trajectory as a snackable, satirical content source is astounding. Dikkers is a founding editor and its longest-serving editor-in-chief. He created its now -famous news-parody format, and serves as executive producer and director of The Onion News Network and The Onion Radio News, which consistently rank #1 on iTunes. He is currently seeking opportunities for expansion into TV, film and other media.
Kate introduces Videology
Kate runs a session on TV and brands case studies
Kate is a panelist on the Wrap Up Panel
Kate talks to Felix Baumgartner of Red Bull Stratos
Kate moderated this conference for themediabriefing.com on Feb 19-20th 2013 in London.
Agenda
Two-day summit packed with essential keynote speakers, panel debates, fireside chats and round table discussions in paywalls, advertising, marketing and digital.
Driving returns through a successful multi-platform business in the 21st century
DAY ONE
08.15 Registration, refreshments and networking in the exhibitor lounge
09.00 Introduction from themediabriefing.com
09.05 Introduction from the summit’s chair
Kate Bulkley, media commentator and journalist
An overview of the content economy from one of the country’s leading media analysts. How have audiences and revenue streams changed since the dawn of the digital revolution?
Douglas McCabe, COO, Enders Analysis
09.40 Media Monetisation Strategies Panel Discussion
Three practical success case studies from leading media businesses, illustrating innovation and foresight in advertising, membership models and marketing followed by an interactive discussion session.
Mark Wood, CEO, Future Publishing
Irina Hemmers, partner, Apax Partners
Ashley Friedlein, CEO and co-founder, Econsultancy.com
10.45 Morning coffee and networking break in the exhibitor lounge
11.15 Keynote Interview – Raju Narisetti, Wall Street Journal
How does a global financial news publisher reinvent itself for the 21st century? Join us for a one-on-one interview by TheMediaBriefing.com editor Patrick Smith live on stage with Raju Narisetti, head of the WSJ Digital Network.
11.30 Audience Measurement and Advertising Effectiveness
Sam Tomlinson, director at PwC, explains the benefits of PwC’s multiplatform audience auditing product, which provides publishers with a single view of who their readers are and what they read, online and offline. Featuring case studies by PwC clients:
Anita Hague, Global Research Director, Financial Times
Sarah Gilchrist, Publishing Director, Marketing Week / Centaur Media
11.55 Interactive Roundtable Discussions
Informal discussions between fellow delegates on all manner of digital economy and publishing issues. This is your chance to talk about your business’s challenges and successes and learn from other developments across the industry.
12.45 Lunch and networking refreshments in the exhibitor lounge
Stream A: Paywalls in Action – Monetising Content and Customers
Sponsored by Evolok
14.00 Case Study: From Free to Paid – Increasing Revenue with Gated Access Models
Reehan Sheikh, CEO from single sign-on and access management platform Evolokexplains in detail the strategy and tactics behind a recent client case study, where a free content model was turned into a paid-for digital subscription destination.
Featuring a case study from Bronwen Auret, of South African publisher BDFM
14.20 Panel Discussion: Practical Paywall Opportunities and Challenges
Showcasing three practical case studies of publishers increasing profits through gated websites/apps followed by an interactive discussion session. Featuring:
Phil Clark, digital and audience director, UBM Built Environment Reehan Sheikh, CEO, Evolok
Stream B: Effective Digital Advertising Strategies in 2013
Sponsored by: Google
14.00 Case study: New Advertising Revenue Streams
An in-depth look at online advertising business models and how publishers are using data; combining audience and content insights and being bold in digital revenue generation, featuring
David McMurtrie, head of UK publisher partner business solutions, Google.
Geoff Smith, head of activation AOD, Vivaki
14.20 Panel discussion - Where’s the ROI in Digital Advertising for Publishers?
A lively panel debate featuring publishing, ad execs and Google, tackling the question of how professional publishers can benefit from the increased spend entering the online ad ecosystem in 2013 and beyond.
15.15 Afternoon networking break in the exhibitor lounge
15.45 Mobile Device-led Publishing Business Models
Sponsored by: InMobi
It’s not a case of “if” mobile devices are going to overtake desktop and print as the primary way of consuming content, it’s a question of “when”. In this session we highlight three very different mobile monetisation strategies, from advertising to subscriptions and paywalls. Featuring:
John Stoneman, general manager UK, InMobi
Nick Gee, mobile director, Trader Media Group
16.30 Closing Keynote – Nick Blunden, chief digital officer, The Economist
The Economist‘s most senior digital executive talks through the details of the brand’s shift from a printed weekly news magazine to successful, subscription-based digital product with a growing and profitable tablet audience… all based on intelligent news and analysis.
17.00 Networking drinks reception
Digital Media Strategies afterparty and MediaSocial in a nearby location
08.15 Registration, refreshements and networking in the exhibitor lounge
09.00 Introduction from the summit’s chair
Kate Bulkley, media commentator and journalist
09.05 Keynote Session: Andrew Mullins, MD, Evening Standard / Independent
09.35 Marketing techniques and strategy: vital fuel in your business model
With the shift from one platform to many in full swing, media companies have no choice but to be more intelligent and active in selling products, communicating with readers and growing businesses. This panel hears case studies from three leading multiplatform marketing experts.
Steve Wing, head of consumer, CBS Interactive
Beatriz Montoya, head of subscription marketing, IPC Media
Juliet Bauer, MD digital product development, Top Right Group
10.35 Morning refreshments and networking break in the exhibitor lounge
11.05 Panel Discussion - Is Online Advertising Broken?
Where is the real value in online advertising world? With automated trading, ad networks, sponsorships and rich media all vying for attention – which models are the most sustainable? Our panel of publishers and adtech experts will discuss. Featuring:
Fabien Magalon, managing director, La Place Media
Duncan Tickell, commercial director, Immediate Media
Noel Penzer, MD, Huffington Post AOL Media Group UK
Don Amboyer, European MD, Operative
11.55 Interactive Roundtable Discussions
Informal discussions between fellow delegates on all manner of digital economy and publishing issues. This is your chance to talk about your business’s challenges and successes and learn from other developments across the industry.
12.45 Lunch and networking in the exhibitor lounge
Stream A: The Evolution of B2B Publishing
14.00 B2B Media Case Study
14.20 Panel Discussion - Re-thinking the Weekly B2B Magazine
No media sector has been as swiftly disrupted as B2B publishing. From weekly print to daily digital publishing, trade media is adapting to a platform-neutral, audience-centric approach. Our panel of senior B2B execs provide three case studies and lively discussion of how the sector is evolving. Featuring:
Karen Day, group online director, Estates Gazette
Bryan Glick, editor-in-chief, Computer Weekly
Stream B: The Evolution of Digital B2C Media
14.00 Consumer Publishing Case Study
14.20 Panel Discussion – From Print to Platform: Consumer Publishers Breaking out of the Newsstand
What does the future look like for consumer titles? Tablets, smartphone and web publishing are gaining market share every month – while print remains the main breadwinner. What is happening to this revenue mix and where is it headed for newspapers and magazines?
Madhav Chinnappa, head of strategic partnerships, Google News & Magazines
15.00 Afternoon networking break in the exhibitor lounge
15.45 The Global Innovation Panel
Only the people at the very top of the industry can make the decisions that will shape its future. So how do four senior leaders approach the problems facing them in content distribution, monetisation and the sustainability of online publishing? An engaging debate between the leaders in digital media with practical take home points for delegates
Christian Röpke, managing director, ZEIT ONLINE
Federico Vittadello, mobile tablet and ecommmerce director at RCS MediaGroup
16.30 Closing Keynote tbc shortly
Kate chaired a debate at BAFTA on Nov 12th 2012
BAFTA TV Debate: Sexism in TV How far have we come?
Monday 12 November 7.15pm
David Lean Room, BAFTA
195 Piccadilly, London W1J 9LN
Some of the industry's brightest thinkers (and debaters) had a discussion about the prevalence of sexism and abuse in our trade. In the fall-out of the Savile scandal, several female broadcasters spoke out about sexism and harassment in the past. Is it time to ask whether sexism still impacts on women in our business? And if it does, how culpable are any or all of us for tolerating it?
Chaired by:
Kate Bulkley, Journalist Speakers to include:
Dorothy Byrne, Head of News and Current Affairs Channel 4
David Cox, writer and TV producer
Zara Hayes, filmmaker
Kate Kinninmont, Chief Executive, Women in Film and Television
John Sergeant, broadcaster
Kate moderated three sessions at Casbaa 2012 in Hong Kong on October 30 and Oct 31st, 2012
here is the programme:http://events.casbaa.com/convention2012/asset/CC12_Preliminary_Programme.pdf
October 29th 2012
2:15pm
1. Do You Like Me? Socialising TV in Asia
The audience is no longer passive . . . TV’s long cherished water cooler moment is “live” and on Twitter, Facebook and . . . Tweet graphs and Facebook “likes” are firmly placed in the broadcast lexicon. So how are social media and interactive services changing TV and how can broadcasters leverage the latest viewer engagement?
Gautam Anand, Director, Content Partnerships, Asia-Pacific, Google
Michael Lantz, CEO, Accedo
Diego Reck, SVP, Marketing & Creative Services, FOX International Channels Latin America
Thomas Crampton, Asia-Pacific Director of Social Media, Ogilvy & Mather
Jonathan Ellis, CEO, TMS
Host: Kate Bulkley, Journalist
Kate runs a Socialising TV session at Casbaa 2012
5:10pm
Closing Keynote
Josh Sapan, President & CEO, AMC Networks
Host: Kate Bulkley, Journalist
2. The Day One Closer Amazon Talks
As a strategist for one of the world’s most recognised (and most ambitious) transactional media brands Amazon VP, Anthony Bay, explains how Amazon’s digital media store and services are increasingly important for the multi-channel TVs industry.
With Anthony Bay, VP, Digital Video, Amazon and Kate Bulkley, Journalist
Kate speaks to Anthony Bay of Amazon at Casbaa 2012
3. Playing it again!
With the rise of sophisticated devices connecting the Net and pay TV platforms what role does VOD play? How much Catch-up TV should be offered to subscribers and for how long? What are the hurdles to securing VOD rights? What is the key to making VOD a strategic tool to keep subscribers happy?
Introductory Remarks Jana Bennett, President, BBC Worldwide Networks & Global iPlayer
With Harit Nagpal, MD & CEO, Tata Sky
Todd Miller, President & COO, Celestial Tiger Entertainment
Jeremy Kung, EVP, New Media, TM & CEO, TM Net
Ringo Lam, CEO, Anyplex HK
Tony McGinn, Founder and Executive Director MCM Entertainment Group & CEO, Movideo
Host: Kate Bulkley, Journalist
Kate runs a Video on Demand session at Casbaa 2012
Kate interviewed advertising creative legend Bob Greenberg on Monday Oct 1st 2012 at the Guardian in London.
Advertising legend Bob Greenberg at the Guardian
R/GA chairman and CEO Bob Greenberg joined the Guardian for an intimate evening of insight and networking at our HQ in Kings Cross.
The Guardian hosted an evening talk and interview with R/GA chairman Bob Greenberg on October 1st.
Bob – one of advertising's most decorated pioneers helping to build the likes of Nike, Unilever and Nokia into global brand giants during an illustrious 30 year career – will explore the opportunities facing the industry as it adjusts to the chaos of the digital age.
During a short talk and then an interview with the Guardian's Kate Bulkley, Bob offered his unique perspective on how a new approach to the agency model can help clients change their entire architecture, by building seamless, interconnected services, experiences and digital ecosystems, not just for products, but also for consumers.
In the world of advertising Bob Greenberg could never be described as conventional. Yet the 64-year-old self-confessed dyslexic and admirer of numerology is sought out by some of the world's largest companies for his own brand of promotional expertise.
Speaking to an invited audience at the Guardian's Kings Cross headquarters last week, Greenberg, chief executive and chair of his company, R/GA, was on the cusp of a new era. Greenberg, has instigated change at regular, nine-year intervals since the company was set up in order to keep up with technology shifts and 2013 is the next nine-year marker.
So why change every nine years? Greenberg explains without the slightest irony that in numerology, the number nine is the end of something and the beginning of something else. "We don't force the change but it kinda just works out that every nine years the impact of technology leads to change," he says, smiling.
It is refreshing that Greenberg is not a conventional chief executive. So it's not so surprising that he and the company's management team has yet to fully decide what form this newest direction for R/GA will take; yet he doesn't look worried. He says the company is moving towards more "functional integration" as a way to help clients make sense of a world where the consumer is surrounded by products and services.
"We will be something else by the beginning of 2013," Greenberg says. "We don't know exactly what yet, but we will drop the word 'agency' just like Apple dropped 'computer' – we do so many different things now that it's fine to just be R/GA."
R/GA has gone through big changes. The company was co-founded with Greenberg's brother in 1977 and the two brothers began in motion graphics and video production, designing the opening titles to films starting with Superman in 1978. Other film projects include Alien, Ghostbusters, Predator and Zelig. The next phase moved the company into computer assisted filmmaking techniques (CGI) and large-scale commercials such as the pioneering 1992 Coke ad with Paula Abdul dancing with a digitally manufactured Gene Kelly.
A conversation with Jim Clark (the founder of Silicon Graphics and then Netscape) about the rise of the internet convinced Greenberg to embrace interactive technologies, and the growth of mobile and social media has moved the company further into digital and widened its global reach. R/GA is part of the Interpublic Group of Companies (IPG) and has about $250m in annual revenues.
"I don't really like to travel except for pleasure, but as a company you have to be global because that is the way businesses are going. We don't need to have a lot of people in an office to be creative, so I believe that every office has to be built organically," says Greenberg in a soft spoken Midwestern accent (he grew up in Chicago) tinged by years of living in New York.
R/GA is on track to have 12 offices in nine countries with new ones shortly opening in Los Angeles, Austin, Texas and Sydney. The London office, originally set up for client Nokia, is now five years old, has 140 staff and grown by a whopping 40% in the last 12 months. It also has the only in-house production facility outside of R/GA's New York HQ. In addition, R/GA London is building an on-site digital retail lab to test retail solutions for clients looking to integrate digital technology like RFID (radio frequency identification) and NFC (near field communications technology) into their businesses, which will open next month.
What sets Greenberg apart is that he values creativity in both design and technology. "The technology people have to be seen on the same footing with creative people," he explains. "There has to be an integration because you are fighting for talent with the likes of Google and Amazon as well as other agencies." He believes the only sure way to retain talent is to have a "university setting" where staff are allowed to "change and grow".
He also believes that not only the agency but also clients, including some of the world's biggest including Nike, Getty Images and Nokia, need to realise that technology is changing they way they should look at their consumers and their own processes. This is one reason why R/GA started an in-house consulting practice because clients often come with a business problem as opposed to a communications brief.
The company has also added data visualisation as a service for clients that moves beyond more traditional data analytics. The company's work for Nike in creating Fuel Band – wrist bands that track and synch personal data with the Nike+ community – is symbolic of the kind of thing all brands need to think about, he explains. "The next step we see for all brands is where the consumer is in the centre of an ecosystem of branded experiences that are relevant and delivered through products and services," says Greenberg.
Along with the growth of digital, mobile and social media, Greenberg believes physical spaces are the next big opportunity. R/GA has already started to implement projects with clients like Nike and O2 in the UK that bring people together and offer them rewards like the O2 Priority Moments campaign. "We are going to see the merger of information and personalised information," explains Greenberg. "You can imagine once you get a community of interest built and you have the technology to know where people are with GPS that there are opportunities to not just send stuff to people hit or miss."
Retail spaces also need to be re-imagined for a digital world, he says. "Apple did it with the Apple stores, but the man in charge of that for Apple moved to JC Penny's and he hasn't been successful there yet. So it's not an easy thing to repeat," he concedes.
Greenberg is a big Steve Jobs fan and one of the things he believes made Jobs – who was also dyslexic – into a great innovator was that he made sure to keep things simple. "Jobs continues to surprise me with the things developed on his watch that are coming out even now, all around how important the reductionist idea is. It has to be really simple – and that also ties in with my thoughts about agencies and what they do with planning and insight. It has to be really simple because that is what really connects."
Kate Chaired the Guardian Changing Advertising Summit on Wednesday Oct 24 2012 in London
Creative magic meets digital logic
When advertising entertains and inspires, where it adapts to the desires of the audience, all that is left is the message. Can we envisage a future where the marriage of creative excellence and contextual information means that advertising effectively disappears? How does this shape the way we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?
09.15 - 09.20: Welcome from the chair
Kate Bulkley, media commentator and journalist
09.20 - 09.30: Welcome from the Guardian
David Pemsel, chief commercial officer, Guardian News & Media
Morning keynote presentations
09.35 - 10.00: Debra Coughlin, executive vice president, global marketing director, Draftfcb
10.00 - 10.25: Adam Ostrow, chief strategy officer, Mashable
10.25 - 10.50: Bruce Daisley, director of UK sales, Twitter
10.50 - 11.30: Networking and refreshment break
Mid-morning speaking sessions
11.30 - 11.55: The future of advertising: redesigning the business and the business model
Former chairman at BBH New York and current entrepreneur Cindy Gallop delivered some highly subjective and provocative points of view on how big data means big opportunity, the new creativity, what social media really means, why the future is not ad units, but ad products and where the money really lies.
Cindy Gallop, founder and CEO, IfWeRanTheWorld
11.55 - 12.10: How are creative applications of technology disrupting the essential building blocks and processes of campaigns?
John Winsor, chief innovation officer, Havas and CEO, Victors & Spoils
12.10 - 13.00: Breakout session 1 Building brands in a post-digital world How do you build brands in the noisy environment of the social, integrated, everything-digital environment?
Peter Briffet, managing director, Living Social UK
Colleen DeCourcy, CEO, Socialistic
Matt Elek, managing director, VICE Media
Mel Exon managing partner, BBH Labs
12.10 - 13.00: Breakout session 2: Social media and second screens How will the combination of television and second screen change the way we plan and execute campaigns?
Mark Brandon, commercial director, VMDS, Virgin Media
Richard Kastelein, founder and partner, Agora Media
Allessandro Rizzoli, founder and CEO, Mopapp
13.00 - 14.15: Lunch, demonstrations and networking zones Relax, network and enjoy the delegate networking zones.
Afternoon speaking sessions
14.15 - 14.50:
Corporate and personal brands in the age of always-on
Marian Salzman, CEO, Euro RSCG Worldwide PR North America
Graham Hales, CEO, Interbrand London
14.50 - 15.10: Social by design
Thomas Marzano, global creative director, Digital Brand Design at Philips
15.10 - 15.30: Advertising in a real-time, exchanged world
Konrad Feldman, co-founder and CEO, Quantcast
15.30 - 16.00: Refreshment break
16.00 - 16.30: Keynote: London 2012 Olympic Games de-brief What are the smart ways to plan major marketing campaigns around high profile events and how can these insights be applied to the rest of the advertising industry?
James Eadie, Olympic portfolio director, The Coca-Cola Company
16.30 - 17.15: Closing keynote panel: what can we expect from an integrated, personalised advertising future? How do we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?
Jonny Bauer, head of strategy, Droga5
Charlie Hiscocks, director for integrated activation, SABMiller
René Rechtman, CEO, goviral and senior vice president, AOL Advertising.com Group International
17.15 - 18.30: Drinks reception
On September 18th Kate moderated the RTS Second Screen Experiences: Your new Second Companion? event. See below.
RTS Early Evening Event
Second Screen Experiences: Your New Companion?
Tuesday 18 September 2012
With:
Emma Lloyd, Director of Emerging Products, BSkyB
Neil Mortensen, Research and Planning Director, Thinkbox
Juliette Otterburn-Hall, Group Head of Digital, Shed Media Group
Anthony Rose, Co-Founder and CTO, Zeebox
Jody Smith, Multiplatform Commissioning Editor, Comedy & Entertainment, Channel 4
Chair – Kate Bulkley, Media Journalist and Commentator
Viewers increasingly interact with TV through a range of ‘second screens’, to access extra footage, chat with friends, make recommendations and even purchase products.
Content creators have been quick to react, developing a wide array of applications that add to the whole experience of watching live TV, whether game shows, drama, reality TV or sport. And there’s Zeebox too, which enables a real-time conversation to take place around programmes. All of which means that from Million Pound Drop to Formula 1, Big Brother to X-Factor, audience engagement has never been more immediate, undiluted or valuable.
But what exactly are the creative opportunities on offer to broadcasters and production companies, and how significant are they? Does creating a direct relationship with the viewer provide greater insight into what audiences want? Do companion experiences make viewers more engaged and loyal to shows? And how can you create value – and even more money - from greater engagement?
With a panel comprising senior representatives from broadcasters, the production sector, advertisers and technologists, the session will explore the creative and commercial opportunities of second screen experiences, asking whether they really do live up to the hype - and what’s in it for you.
Tuesday 18 September 2012 6:30pm for a 6.45pm Start
Cavendish Conference Centre, 22 Duchess Mews
London, W1G 9DT
A write up of the event was published in the Guardian. Click here.
Kate moderated at at Mipcom 2012
see here:
and the programme:
http://www.mipworld.com/RM/RM_MIPWORLD/2012/documents/pdf/mipcom/mipcom-2012-full-programme.pdf
Kate ran the Digital Minds Summit on Monday 8th October 2012 with speakers Saul Berman from IBM and Mark Ghuneim, CEO Trendrr
2.ULTRAVIOLET 2013: IMPROVED CONSUMER EXPERIENCE EQUALS IMPROVED BOTTOM LINE ULTRAVIOLET 2013: IMPROVED CONSUMER EXPERIENCE EQUALS IMPROVED BOTTOM LINE
Tuesday, 9th October 2012
Speaker(s): Dominique Masseran , Claude London , Jim Underwood , Jessica Schell , Chris Law ,Michael Comish , Frank Bryant
Moderator: Kate Bulkley
3. THE AUDIENCE SHIFT: Could you Show me the Way to the Future of TV?
Tuesday, 9th October 2012
THE DIGITAL CONSUMER
Speaker(s): Claire Tavernier , Tom Thai , David Wertheimer Moderated by Kate Bulkley
4. Kate interviewed Harvey Weinstein, Co-Chairman, The Weinstein Company and Michael Flatley, dancer and star of The River Dance
Tuesday, 9th October 2012
Kate interviewed Harvey Weinstein at Mipcom Oct 9, 2012
http://www.guardian.co.uk/media/2012/oct/09/harvey-weinstein-michael-flatley-dance?INTCMP=SRCH
Keynote(s): Harvey WeinsteinInterviewer: Kate Bulkley
5. Kate interviewed Andrew Stalbow, General Manager, North America, Rovio Entertainment about Angry Birds and Star Wars
Wednesday, 10th October 2012
Keynote(s): Andrew Stalbow
Moderator: Kate Bulkley
Kate chaired three sessions at IBC in 2012
Advertising Embraces Transmedia: How the Second Screen is Key to New Relationships
Date: 6 September 2012
Time: 16:00 - 17:30
Forum
As TVs become increasingly connected, brands can create transmedia messages and content that resonate far beyond the 30-second spot. The growth of smart TVs, mobiles and tablets opens new opportunities for broadcasters, but also for the new disruptors from Facebook to Twitter to Shazam. New products, new databases and new, direct relationships with brands are up for grabs and ownership of the second screen is the key. Our panel of experts investigates what TV broadcasters are facing in the next 12 months; how connected advertising works with social and where the money will go. Any innovative technology company, content creator or marketing services company wanting to deepen their understanding of this critical area should make this session a must.
Why this is a ‘must-attend’ session.
The second screen is one of the hottest topics around at the moment, and this session will provide unrivalled access to thought leaders and the main drivers in this space. Featuring exclusive up-to-the-minute research from Deloitte and equally exclusive case studies from the major advertisers making this area work for their brands, this session will help attendees understand how this marketplace might disrupt the traditional broadcaster advertiser business model. Where will revenue in this space go? The answers to that questions will be here.
Chair(s): Kate Bulkley, Presenter & Journalist, Freelance, UNITED KINGDOM
Session Participants:
Geoff Seeley, Director of Global Media Innovation, Unilever, UNITED KINGDOM
Christian Bombrun, Deputy Managing Director, M6 WEB, FRANCE
Andrew Fisher, CEO, Shazam Entertainment, UNITED KINGDOM
Marieke van der Donk, Director, Strategy & Operations, TMT, Deloitte Consulting, NETHERLANDS
Producer(s):
Fran Cassidy, Marketing & Advertising Consultant, Cassidy Media Partnership, UNITED KINGDOM
Jon Block, Head of Commercial Innovation, Online & On Demand, ITV plc, UNITED KINGDOM
Digital Media Connections: How Viewer Behaviour is Driving New Revenue
Date: 7 September 2012
Time: 09:30 - 11:00
Forum
Whilst the economic climate remains uncertain at best, the digital broadcast market continues to evolve, creating a smorgasbord of opportunities and challenges. The key players innovate, collaborate and look for entries into new market segments, while new entrants try to deliver better experiences for viewers, unfettered by legacy structures and systems.
This session examines how this activity is affecting the business models of the industry. Will the major players continue to dominate? Those who back every horse with continual extensions of products and services potentially fracturing their infrastructures? Those whose power in certain segments enables them to drive forward onto anyone’s lawn they choose?
One thing is for certain. The digitally connected consumer is making organisations hose down strategies on a continual basis in the fight for the connected home. And those who take too long might find themselves in the middle of the road. And the only thing you find in the middle of the road is a dead animal.
Chair(s): Kate Bulkley, Presenter & Journalist, Freelance, UNITED KINGDOM
Session Participants:
Mike Darcey, COO, BSkyB, UNITED KINGDOM
Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions, Ericsson, SWEDEN
Lorna Tilbian, Head of the Media Team, Numis Securities Ltd, UNITED KINGDOM
Richard Halton, CEO, YouView, UNITED KINGDOM
Producer(s):
Fran Cassidy, Marketing & Advertising Consultant, Cassidy Media Partnership, UNITED KINGDOM
In Conversation with... David Eun
Date: 9 September 2012
Time: 10:45 - 11:45
Forum
Samsung is responsible for some 20% of South Korea’s entire exports and is one of the world’s power-house electronics companies. IBC’s Sunday morning keynote welcomes Samsung’s EVP/Global Media and advisor to the CEO, David Eun, for a special ‘fireside chat’ that will give delegates a splendid opportunity to hear Samsung’s thinking on a wide range of key industry topics, not least Samsung’s attitude to content.
But Samsung doesn’t just want to be seen as a supplier of hardware, no matter how beautifully designed or functional. It has, with its existing high-end LED range of ‘Smart’ TV sets created a wide portfolio of offerings for those users who have broadband connectivity.
Eun himself is helping drive the development of content and services to support the firm’s diverse hardware with the ultimate objective of building a leading global media enterprise. He is well suited to the task with experience from his tenure as President of AOL Media, running two production studios located in LA and NY as well as more than 150 different web properties. Before that, Eun headed up Google’s Content Partnerships and spent time at Time Warner, Arts Alliance and NBC Entertainment. It promises to be a fascinating morning.
Chair(s):
Kate Bulkley, Presenter & Journalist, Freelance, UNITED KINGDOM
Session Participants:
David Eun, Executive Vice President Global Media & CEO Advisor, Samsung Electronics, SOUTH KOREA
Producer(s):
Matthew Hogg, Principal Analyst, Technology & Platforms, ITV plc, UNITED KINGDOM
Kate moderated several sessions including a keynote with Amazon head of global programming Anthony Bay and these two panels: Sunday, 1st April 2012 From 10:15 AM to 11:15 AM Location: Palais des Festivals, Estérel, Level 5 Theme: DIGITAL DISTRIBUTION DEALS Speaker(s): Christian BOMBRUN , Emma LLOYD , Peter MERCIER , Daniel SAUNDERS Moderator: Kate BULKLEY Sunday, 1st April 2012 From 2:10 PM to 3:30 PM Location: Palais des Festivals, Estérel, Level 5 Theme: DIGITAL DISTRIBUTION DEALS Speaker(s): Karla GECI , Jed SIMMONS , Christian WITT , Blair DAY Interviewer: Kate BULKLEY Sunday, 1st April 2012 From 5:00 PM to 5:40 PM Location: Palais des Festivals, Grand Auditorium, Level 1 Theme: MEDIA MASTERMIND KEYNOTE Keynote(s): Anthony BAY Interviewer: Kate BULKLEY THE BROADCASTERS’ CONVERSATION Date: Monday, 2nd April 2012 From 2:00 PM to 3:00 PM Category: Interview/Debate Location: Palais des Festivals, Estérel, Level 5 Theme: BRANDED ENTERTAINMENT VOD ON TAP: How to make money on catch-up TV and beyond Date: Tuesday, 3rd April 2012 From 2:00 PM to 3:00 PM Category: Case Study Location: Palais des Festivals, Estérel, Level 5 Theme: DIGITAL DISTRIBUTION DEALS Speaker(s): Ashley MACKENZIE , Charlie MUIRHEAD , Jeff HENRY Moderator: Kate BULKLEY
Kate chaired the second day of the Guardian Changing Media Summit (#GCMS2012) on March 22 2012. Among others she interviewed Reed Hastings, CEO of Netflix, Eric Bader, Chief Strategy Officer and president of Initiative Worldwide, Andrew Rashbass, CEO The Economist and Tony Wang, GM of Twitter UK Details about the 2-day event are here: http://www.guardian.co.uk/changingmediasummit The programme is here: http://image.guardian.co.uk/sys-files/Media/documents/2012/01/06/CMS-2012-programme.pdf Follow on Twitter at @GuardianCMS2012.
Kate Chaired the Guardian Mobile Business Summit 2011 on Dec 6 2011 See the website here: http://www.guardian.co.uk/mobile-summit and the programme is here: mbs_programme.pdf
Kate interviewed Nigel Lythgoe at the International Emmy Awards in New York on Nov 21 2011. Nigel is the co-creator of Pop Idol (American Idol) entertainment juggernaut with Simon Fuller. He is also a dancer, choreographer, producer, director and on-air personality. Click here for pics.
Kate interviewed Keifer Sutherland, actor, Kevin Reilly, president Fox Entertainment and Tim Kring, writer of Heroes and Touch onstage at Mipcom 2012 Kate interviews "24" actor Keifer Sutherland, Heroes creator Tim Kring and President of Entertainment for Fox TV at Mipcom about the new show Touch, which will debut in March 2012. See Kate from minute 30.
Kate moderated at this year's CASBAA event in Hong Kong October 31 to November 3, 2011 See the website here: http://events.casbaa.com/convention2011/ and the programme is here: casbaa2011_programme.pdf Here are links to two videos from the event: http://www.casbaa.com/video/casbaa-video?videoID=179815 http://www.casbaa.com/video/casbaa-video?videoID=179868
Kate moderated two sessions at Mipcom 2011 in Cannes, France on the 4th October. http://www.mipworld.com/Pages/Standard.aspx?id=15998&epslanguage=en The first was on Ultraviolet and the second is on Content Discovery See here for more info on Ultraviolet : and here for more info on Content Discovery: TALES FROM THE CLOUD: HERE COMES ULTRAVIOLET Tuesday, 4th October 2011 from 9:30 AM to 10:30 AM Panel debate Esterel, Level 5, Palais des Festivals REBOOTING THE TV EXPERIENCE The future of Home Entertainment is close. Everywhere, people are searching for a way to easily and consistently watch the movies and TV shows they buy across all the devices (tablets, PCs, laptops, connected TVs, and more) they own. With the U.S. launch of UltraViolet services this autumn, this dream can start to become a reality. A family will now be able to remotely access their entire library of digital entertainment content, enabling downloads to UltraViolet-enabled devices and streaming to a very wide range of internet connected devices. With this simplified consumer service comes a simplified digital supply chain for retailers, consumer electronics manufacturers and their technology partners. In this panel, key people from both inside and outside UltraViolet will debate issues around video ownership, digital rights, cloud–based locker services, and how UltraViolet will take shape commercially in Europe and Asia. 10.30-11.00: NEW: MEET THE SPEAKERS SESSION! Location:Conference Networking Lounge, Level 5 This brand new opportunity to benefit from one-on-one meetings with the MIPCOM speakers is a unique chance to network with top industry professionals and ask the questions they can only answer. Don’t forget your business cards! Sponsored by AKAMAI Moderated by Kate BULKLEY Media Journalist and Commentator (UK) With the presence of Rodolphe BUET STUDIOCANAL Executive Vice President, International Distribution and New Business Stephen CHESTER AKAMAI Vice-President for Film Daniel SAUNDERS SAMSUNG ELECTRONICS EUROPE Head of Content Services Mitch SINGER President, DECE and CTO & EVP, Worldwide New Media and Technology, SONY PICTURES ENTERTAINMENT Mark TEITELL DECE General Manager CONTENT DISCOVERY: FIND YOUR PATH TO BUSINESS Tuesday, 4th October 2011 from 10:45 AM to 11:45 AM Panel debate Esterel, Level 5, Palais des Festivals REBOOTING THE TV EXPERIENCE Accessing content online is increasingly easy, from a connected TV, PC, phone or gaming console … but still .. Finding the right content can be difficult. There are EPG’s, lean back + lean forward content discovery, curation, recommendation engines, Facebook...but what are the best tools for discovering content? Is there a trusted source? Will TV networks and their schedules survive as a trusted source for discovering and navigating content? 11.45-12.15: NEW: MEET THE SPEAKERS SESSION! Location: Conference Networking Lounge, Level 5 This brand new opportunity to benefit from one-on-one meetings with the MIPCOM speakers is a unique chance to network with top industry professionals and ask the questions they can only answer. Don’t forget your business cards! Moderated by Kate BULKLEY Media Journalist and Commentator (UK) With the presence of Bill PATRIZIO RED BEE MEDIA Chief Executive Officer Bill Patrizio is Chief Executive Officer and a member of the Board of Directors at Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions that help broadcasters, content rights holders, platform operators and brand owners to reach and engage with their audiences in new and traditional ways. In this role, Bill is responsible for the management and direction of Red Bee Media’s business and strategic vision worldwide, leading a team of over 1500 employees in the UK, France, Spain, Germany and Australia. Since joining Red Bee Media in 2009, Bill has grown the company’s EBITDA and revenue year-on-year and created a world-class, commercially focused organisation. He has significantly grown the company’s new business with a number of new name clients and also spearheaded Red Bee Media’s recent acquisition of TV Genius, an award-winning software company that specialises in cloud-based content discovery across the internet, TV and connected devices. Prior to joining Red Bee Media, Bill held executive management positions at a number of leading global blue chip companies including Technicolor, where he was President, Broadcast Network Services, JP Morgan, The Walt Disney Company and Universal Studios. Tom WEISS TV GENIUS CEO Tom Weiss is General Manager of TV Genius (www.tvgenius.net) at Red Bee Media. Recently acquired by Red Bee Media, TV Genius offers relevant search and recommendation technology. Combined with rich metadata, the software acts as a key differentiator in addressing the content discovery challenge. With a strong software engineering background, Tom was previously VP of key service introduction at T-Mobile, where he was responsible for creating ARPU increasing and churn reducing programs, such as the pan-European mobile TV service for the Euro 2004 football championships. Tom has an MA in Physics from Oxford University. About TV Genius Deployed by companies including BSkyB, ITV, and SES Astra, TV Genius makes it easy to keep television relevant while evolving with the rapidly changing TV marketplace. TV Genius offers accurate search, recommendations, and interactive TV guides. Combined with rich metadata, the software acts as a key differentiator in addressing the content discovery challenge. As firms compete to control the gateway to home entertainment, personalized access is an essential service differentiator. TV Genius provides the tools to give viewers relevant content that keeps them coming back and wanting more, increasing average revenues per use and reducing churn. TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent solutions for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners. Philip BOURCHIER O'FERRALL MTV NETWORKS SVP Digital Media International Reporting to Robert Bakish, President of MTV Networks International, and Heather Jones, EVP, Director of Television MTV NetworksUK&Irelandand MTV Networks Australia andNew Zealand, O'Ferrall is responsible for MTVNI’s Digital media business for all multi platform properties. This includes the creation of world class content based on MTVNI’s portfolio of global hit franchises, building technology platforms, and forming strategic partnerships with major industry players in the digital arena, including new ventures, affiliate relationships, and mobile. O’Ferrall is also responsible for creating and implementing all of MTV’s digital media strategy in theUK,Ireland andAustralia,Zealand, for online, interactive TV and mobile, across the company’s 20 channel portfolio, and is involved in creating 360-degree TV commissions for new programming. In 2007 O’Ferrall launched Spanking New Sessions, a platform for new up and coming artists. Sessions has been a huge success, with acts going on to international fame including Lady Gaga, La Roux, andFlorenceand the Machine. O’Ferrall is also responsible for Nickelodeon and Comedy Central digital activity. Before MTV, O’Ferrall was Executive Director at Twofour Group, where he was responsible for online, mobile and interactive strategy across the entire Twofour Group output. Prior to TwoFour, O’Ferrall launched the world’s first mobile video portal, Mobile Media Club, and the world’s first music video to a mass market mobile phone, whilst at Nokia Ventures/Oplayo Mobile Video. O’Ferrall also enjoys an active role in both the Royal Television Society and BAFTA. Evan KRAUSS SHAZAM ENTERTAINMENT LTD EVP Advertising Evan Krauss has more than 15 years experience in Internet, mobile and digital media. At Shazam, Evan is responsible for global advertising sales and for expanding its customised marketing solutions for agencies, brands and broadcasters who are realising that they can deliver tailored, measurable marketing campaigns into people’s hands with the ability to Shazam television programming, radio shows and commercials. Prior to joining Shazam, Evan built and managed some of the earliest and most successful Internet advertising teams at Excite, AOL, Looksmart and Yahoo! He was SVP Global Ad Sales & Business Development, JumpTap Inc. and Managing Director of Yahoo!’s Connected Life Business unit. Anthony ROSE ZEEBOX CO-Founder & CTO Anthony Rose is a technical and product visionary, now working on zeebox, a new platform that turns live TV into a two-way, social and interactive viewing experience. I headed up BBC iPlayer from 2007 to 2010, taking it from pre-launch to major success story. But consumers want all their media in one place, and so in May 2010 it was time for a natural progression to YouView to create an open next-gen connected TV platform with aggregated content from lots of providers. Before the BBC I was at Altnet and Kazaa, creating a digital music store and download application. And before that I was at Brilliant Digital, building a real-time 3D engine and tools for creating interactive branching-plot movies. Ironically it seems we were about 15 years too early, with the new generation of connected TVs leading to a rebirth of this medium. Before getting into 3D and software, I was into electronics design. I’m pretty sure I was the only kid on the block with a conveyor belt surface mount reflow soldering machine and robot pick ‘n place circuit assembly machine in my study…
Kate chaired the Guardian's Changing Advertising Summit on on Thursday October 20th in London For info see here: http://www.guardian.co.uk/advertisingsummit/programme-2011 Programme 2011 The Guardian's platform for leaders, pioneers and forward-thinkers in advertising: Making sense of disruption, building for a profitable future. 08.30 - 09.00: REGISTRATION AND COFFEE 09.00 - 09.05: INTRODUCTION FROM THE CHAIR Kate Bulkley, media and technology analyst and commentator 09.05 - 09.10: WELCOME FROM THE GUARDIAN Chris Lawson, content sales and marketing director, The Guardian 09.10 - 10.30: OPENING KEYNOTES AND PANEL Key perspectives from the advertising ecosystem, based around the theme: Can advertising remain relevant? The Brand perspective Daryl Fielding, vice president, marketing, Europe, Kraft Foods The Agency perspective Matias Palm-Jensen, European chief innovation officer, McCann Erickson The Media Owner perspective Fru Hazlitt, managing director, commercial and online, ITV The Technology perspective Ian Carrington, director of mobile advertising, EMEA, Google Keynotes followed by a panel and interactive question and answer session facilitated by summit Chair: Kate Bulkley 10.30 - 11.00: MORNING BREAK 11.00 - 12.00: DIGITAL DISRUPTION CASE STUDIES Profiling three distinct campaigns ranging across different verticals that make sense of disruptive technology and media. How best do traditional and non-traditional media work together to deliver a brand message? Case study 1: Amanda Mackenzie, chief marketing and communications officer, Aviva Case study 2: David Rose, CEO, We R Interactive Claudio Annicchiarico, head of digital, Fiat UK Case study 3: Floris Cobelens, global head of digital, Heineken 12.00 - 12.20: FUTURE OUTLOOK: TV CONTENT ONLINE The future of the internet is changing – driven by consumers' relentless desire for TV content online. Understanding how advertisers can unlock this potential by harnessing the power of digital beyond video 101 – engaging the consumer with relevant, inspiring content. - Exploring at the future of the web, online video, media consumption trends and the implications for advertisers - IPTV: Adapting your ad message to appeal to the next generation TV viewer - Creating TV quality, impactful content on a digital budget Ian Dowds, vice president, UK revenue, Specific Media 12.20 - 13.10: DATA AND CONSUMER PROFILING Exploring the data-led future of online advertising: How advanced targeting techniques and a greater understanding of online behaviour can enable advertisers to successfully communicate along the user's path to purchase - Building a working relationship between the consumer, their data, and your brand message - Finding accountability in data and online behaviour to achieve relevancy and optimise your media spend - Understanding the latest developments in search, display, and mobile advertising Jenny Ashmore, global marketing capability officer, Mars Richard Ayers, head of digital, Manchester City FC Eric Bader, president G14 & chief strategy officer worldwide, Initiative Sam Tomlinson, director, assurance, PricewaterhouseCoopers 13.10 - 14.20: LUNCH 14.20 - 15.10: CREATIVE AND DESIGN EVOLUTION With consumers expecting brands to deliver the future, what steps should be taken to accelerate the creative and design evolution? Is the age of interruption over? - Executing across a global platforms to inspire at scale and to touch at a personal level - How do out of home, social media, location, mobile and tablet devices, gaming and augmented reality influence creativity? - Is the future of advertising in the hands of Silicon Valley and technologists? Nick Bailey, executive creative director, AKQA Amsterdam Peder Bonnier, head of digital, Bonnier Magazines David Gates, global category director, whiskies, Diageo Matt Walsh, vice president, executive experience director, Crispin Porter + Bogusky 15.10 - 16.00: COMMUNITY AS MEDIA Why pay for media when you can earn it and then own it? Social media is the new establishment, where do we go from here? - Taking a fresh look at the continually increasing importance of communities and social media. Which media deliver ROI, which don't? - What is the key to authenticity online? - Strategies for tapping into the now natural instinct of consumers to share and interact with brands Robert Campbell, co-founder & executive creative director, (Beta) Tarek Nseir, founder and CEO, TH_NK Justine Roberts, CEO, Mumsnet Troy Young, president, SAY Media Panel to be followed by interactive Q&A with the audience 16.00 - 16.20: AFTERNOON BREAK 16.20 - 16.40: KEYNOTE ADDRESS Jonathan Mildenhall, vice president, global advertising strategy and content excellence, The Coca-Cola Company 16.40 - 17.30: THE MODEL AGENCY DEBATE Making sense of digital disruption - four key decision makers come together to discuss the future of the advertising industry. - Tackling new business models and practices that have all but broken the advertising value chain. Kate Burns, senior vice president, AOL Europe Jonathan Mildenhal, vice president, global advertising strategy and content excellence, The Coca-Cola Company Mark Read, director of strategy, WPP and CEO, WPP Digital Robert Senior, CEO, Saatchi & Saatchi EMEA and chairman, Saatchi & Saatchi Fallon Group John Winsor, CEO, Victors & Spoils 17.30 - 17.35: CHAIR'S CLOSING REMARKS 17.35 - 19.00: DRINKS RECEPTION
Kate Chaired two sessions at IBC 2011 in Amsterdam, September 8 to 13 2011 http://www.ibc.org/page.cfm/Link=1/t=m/goSection=1 How Wikileaks, Facebook & Twitter Changed News Production Forever Date: 9 September 2011 Time: 11:00 - 12:30 Location: Forum First came the introduction of round-the-clock broadcast news channels which left scheduled TV bulletins scrabbling for scoops. The arrival of the internet supplanted TV's ability to be first with the news. Now smart phones and instant communication technologies has empowered the citizen to be first with the news or even to make the news, putting Twitter and Facebook in control of the news agenda. Add to that the disruptive impact of sites like Wikileaks which wrests control of the news agenda from state authorities and you have an explosive cocktail whose impact has yet to be fully assessed. How do traditional news broadcasters and agencies respond, and what are the pressures of second-by-second updates having on news production? Chair(s): Kate Bulkley, presenter and journalist, Freelance, UNITED KINGDOM Session Participants: Kevin Bakhurst, controller, BBC news channel & deputy head, BBC Newsroom, BBC News, UNITED KINGDOM Simon Bucks, associate editor, Sky News, UNITED KINGDOM Stephen Phelps, consultant & launch editor, "The Stream", Al-Jazeera International, Freelance, Julien Codorniou, head of international business development, Facebook, FRANCE Producer(s): Fran Cassidy, marketing and advertising consultant, Cassidy Media Partnership, UNITED KINGDOM Kate Bulkley, presenter and journalist, Freelance, UNITED KINGDOM Connected TV: Re-making the TV industry: the battle for the home screen Date: 10 September 2011 Time: 09:30 - 11:00 Location: Forum With the introduction of connected TV products, a multi-dimensional a battle is breaking out for the attention of the TV viewer. The battleground is the default screen on the consumer’s primary TV and the role of all the secondary screens that will hang off of it. Traditional broadcasters, pay TV operators, OTT players like Blinkbox and Netflix, as well as Google TV, games consoles, and mainstream consumer electronics organisations are all in the fight to be the ‘home’ EPG for viewers. What are the tactics of each of those players and what kind of partnerships might be created as audiences demand more flexibility in how they access, view and interact with content? What role will pay and free propositions play? Will the winning business have excellence in service aggregation and navigation/discovery of content, be technically innovative have breadth of distribution or access to premium content rights? Perhaps it is simply a matter of marketing dollars and brand power that will ultimately win out? Picking a strategy against all those unknowns is not for the foolhardy. Improve your chances, join the debate.
Chair(s): Kate Bulkley, presenter and journalist, Freelance, UNITED KINGDOM Session Participants: Hiroshi Yoshioka, corporate executive officer, executive deputy president, Sony Corporation, JAPAN Neil Gaydon, ceo,Pace, UNITED KINGDOM Michael Comish, ceo, Blinkbox, UNITED KINGDOM Romulo C.Pontual, executive vice president and chief technology officer, DirecTV, UNITED STATES
Kate Chaired The Guardian's Activate Summit 2011 in London on June 22, 2011. http://www.guardian.co.uk/activate/london The day opened with this: 09.00 - 09.05 OPENING REMARKS AND WELCOME FROM THE GUARDIAN Kate Bulkley, media and technology analyst and commentator 09.05 - 10.20 OPENING KEYNOTE PANEL DISCUSSION How do we employ the power and the principles of the web to tackle the world's biggest challenges?
Alec Ross, senior advisor for innovation, US State Department Ricken Patel, co-founder and executive director, Avaaz Aleem Walji, practice manager for innovation, The World Bank Institute Jeremy Heimans, co-founder and CEO, Purpose Ory Okolloh, manager, policy and government relations, Africa, Google Keynotes followed by interactive question and answer session facilitated by Activate chair Kate Bulkley 10.20 - 11.00 INTERACTIVE ENTERPRISE PANEL DEBATE For profit, for good?: How do we create sustainable and effective models for tech-led social innovation? Moderator: Kate Bulkley, media and technology analyst and commentator Zaw Thet, founder and chairman, Palindrome Advisors Michael Birch, founder, Jolitics and chief monkey, Monkey Inferno Perry Chen, co-founder and CEO, Kickstarter David Edelstein, director, The Grameen Technology Centre
Kate chaired the second day of the Guardian's Changing Media Summit 2011 See agenda here: http://image.guardian.co.uk/sys-files/Media/documents/2011/03/08/programme-march.pdf
Kate chaired the Keynote session at the MIPTV Branded Entertainment Summit with Miles Young, CEO Ogilvy & Mather Worldwide at Mip TV in Cannes, France on April 5 2011 http://www.mipworld.com/en/miptv/conferences-and-events/branded-entertainment/ BRANDED ENTERTAINMENT KEYNOTE Followed by THE BRAND OF THE YEAR AWARD Bringing New Meaning to “Brought to You By”: Branded Entertainment in the Digital Age Esterel, Level 5 As channels proliferate and audiences fragment, traditional ad forms are becoming less and less relevant and effective, and brand leaders are less and less willing to pay for them. Beyond renting audiences from media owners, today brands can build audiences themselves by producing and distributing ever more creative content—brand stories that flow seamlessly throughout a cross media content ecosystem. Instead of interrupting consumers with messages, brands can now also create and own media that consumers want to spend time with, that makes them believe in the brand, that engages them in a much more compelling and complex way than the simple recognition that "this episode was brought to you by ..." ever could. Using examples of current work, Miles Young, CEO of Ogilvy & Mather Worldwide, will show how brands that have a history of storytelling and embrace technology and innovation across all forms of media, are the ones that will create content that consumers will seek out and those who will build powerful, belief based relationships that will grow and endure. 16.45 – 18.00 Miles Young, Chief Executive Officer Ogilvy & Mather Worldwide Interviewed by Kate Bulkley, Media Columnist & Commentator, KG BulkleyKate and Miles Young at MipTV 2011 &nbsnbsp; Kate moderated a panel at the Cable Congress in Lucerne Switzerland on Feb 16th 2011. See here for the details. http://www.cablecongress.com/conference/agenda_-_day_2 12.00-13.00. Panel Discussion: Video business and how content finds an audience Donagh O'Malley , Head of Video Partnerships, YouTube at Google Rodrigo Costa , Chief Executive Officer, Zon Bob Stanzione, Chief Executive Officer, Arris Moderator Kate Bulkley, Freelance Journalist
Kate moderated the Guardian's The Future of Television Discussion in association with Red Bee Media on Nov 25 2010. The discussion which featured Kip Meek, chairman of YouView, Bill Patrizio, CEO of Red Bell Media, Mark Read, CEO of WPP Digital and Christian Hernandez, head of partnerships at Facebook, was also a live webcast on the day. See here for the details, the write-up (by Kate!) and clips from the webcast.
Kate was the Chairman for the Guardian's Changing Advertising Summit on October 12 2001 She interviewed leading figures from the advertising industry including: Jerry Buhlmann, CEO, Aegis Group Keith Weed, chief marketing and communication officer, Unilever Richard Pinder, COO, Publicis Worldwide Ben Hughes, global commercial director & deputy CEO, Financial Times David Jones, global CEO, Havas Worldwide & global CEO, EuroRSCG For more information see: http://www.guardian.co.uk/advertisingsummit/programme
Changing Advertising Summit 2010 Recovery, renewal, reinvention: Consumer engagement in a post-digital world. October 12, Hilton Tower Bridge. A one-day summit examining the key mechanics of modern advertising and engagement. 08.30 - REGISTRATION AND COFFEE 09.00 - INTRODUCTION BY CHAIR Kate Bulkley, media and technology analyst and commentator 09.05 - OPENING KEYNOTES & PANEL Perspectives from the advertising ecosystem: Client, Agency, Media Owner, Ad Network & Social Network The Changing Advertising keynotes and panel format returns, providing insight across the advertising supply chain. This year we've added a social media dimension to the mix in recognition of the sustained and meteoric growth of the medium over the last 12 months. From brand board room to consumer interface learn from the brightest execs in global advertising how the rules of engagement are shifting and how to stay ahead of the curve. The Brand Perspective Keith Weed, chief marketing and communication officer, Unilever The Agency Perspective David Jones, global CEO, Havas Worldwide & global CEO, EuroRSCG The Media Owner perspective Ben Hughes, global commercial director & deputy CEO, Financial Times The Technology Company perspective Damian Burns, head of global agency relations, Google The Social Network perspective Joanna Shields, vice president, sales and business development, EMEA,Facebook Keynotes followed by a panel and interactive question and answer session facilitated by summit chair 10.40 - MORNING BREAK 11.10 - GLOBAL ADVERTISING OUTLOOK Future forecasting: Examining the global economic outlook for the advertising industry, the potential in emerging territories and how to advertise in (we hope) a post-recession climate Jerry Buhlmann, CEO, Aegis Group 11.30 - DIGITAL CAMPAIGN CASE STUDY Short case-study-style presentations of key 360 campaigns followed by a broader panel discussion of the way consumer engagement is changing in a world where digital platforms are becoming so ubiquitous and intrinsic to the process. Michelle Klein, Smirnoff global digital marketing director, Diageo Chris Lawson, content sales and marketing director, Guardian News & Media James Murphy, co-founder, Adam & Eve Greg Nugent, brand and marketing director, London 2012 Gav Thompson, head of brand strategy, O2 12.20 OLYMPIC UPDATE Greg Nugent, brand and marketing director, London 2012 12.40 DIGITAL INSIGHT & TARGETING Data-driven insight and targeting: Making digital technologies work for your brand and your campaign Data intelligence is the driving force behind effective and accountable online advertising. Advanced targeting techniques and greater understanding of online behaviour can enable advertisers to successfully communicate along the user's path to purchase What is technology's role in helping advertisers make smarter decisions? How can advertisers target the right people online in order to attract new customers? Ian Dowds, vice president UK, Specific Media Tim Gentry, head of optimisation & effectiveness, Guardian News & Media Jason Goodman, CEO, Albion 13.20 - LUNCH 14.10 - AFTERNOON KEYNOTES & PANEL Lessons learned: How have creativity and innovation reshaping advertising? Ajaz Ahmed, chairman, AKQA Patrick Rona, president, EMEA, Tribal DDB Cilla Snowball, chief executive, AMV Group & chairman, AMV BBDO 15.10 - REGULATION PRESENTATION Towing the line online: Understanding the practicalities of a new era of advertising regulation In September the ASA announced that from 1 March 2011 it will begin regulating marketing communications on advertisers' own websites and in other non-paid-for space under their control, including social networking sites. But what does this mean for the future of online advertising? How can advertisers comply with the new remit? What are the implications on consumers? Will the internet really lend itself to ASA regulation? Find out from the man charged with bringing the new rules into effect. Guy Parker, chief executive, Advertising Standards Authority 15.30 - AFTERNOON BREAK 15.50 - PANEL SESSION Reinventing media: What future faces new and established media platforms, how are they evolving (or not) and what changes and opportunities does this cast up for advertisers in the way they engage with consumers? Jonathan Forster, global sales director & general manager, Europe,Spotify Rob Atkinson, managing director, Clear Channel Bruce Daisley, sales leader, Youtube & Google Display Katherine Divney, global sales director, href="http://www.marketWatch.com/" target="new_page">Marketwatch.com, Matt Ross, creative director, Tribal DDB Jackie Cooper, vice chair & creative director, Edelman 16.50 - GLOBAL BRAND KEYNOTE Stefan Olander, vice president, digital sport, Nike Inc 17.20 - CLOSING KEYNOTE Richard Pinder, COO, Publicis Worldwide 17.45 - CHAIR'S CLOSING REMARKS & DRINKS RECEPTION
Kate moderated at several events at Mipcom 2010 on October 5 and October 6 See below, or at the PDF listed http://www.mipworld.com/RM/RM_MipWorld2010/layout_v2/mipcom/pdf/mipcom-full-programme.pdfTuesday October 5 2010 9.00 – 14.00 VIP BRANDED ENTERTAINMENT SUMMIT Majestic Hotel, By Invitation A series of short stimulus presentations will be programmed throughout the Summit. Each one will be followed by a full Q&A session to encourage debate and interactivity, and aims to cover all of the major issues below: What kind of entertainment (genre, format, etc) makes sense? Given the objective, intended audience and budget? What are the trends? What’s next? What kind of advertising objectives can Branded Entertainment achieve? The economics of branded content deals and how financing works. Understanding the value of branded entertainment and how it can be measured. Successfully working with agencies and building the right teams to support content-centered programmes. Why creativity is even more important for successful branded productions. Moderator: Kate Bulkley, Columnist & Media Commentator BRANDED ENTERTAINMENT Tuesday October 5 15.30 – 16.30 BRANDED ENTERTAINMENT SUMMIT: FEEDBACK SESSION Open to all MIPCOM Participants, Conference Room Esterel Kate Bulkley, Columnist & Media Commentator Much of the time, branded entertainment fails to live up to its full potential. In many cases, its message is peripheral to a brand advertisers’ central marketing expression. Branded Content also presents ongoing creative challenges for content producers and media distributors (TV-Digital-Online). But in a world in which capturing, curating and monetizing audience attention is the holy grail, come hear how professionals from both the advertisers and the entertainment industry are taking steps to make Branded Entertainment a vibrant and thriving business. The session, following MIPCOM’s first Branded Entertainment Summit, features a panel of producers, advertisers and agencies who will discuss the major findings and present them Wednesday October 6 2010 9.30 – 10.15 MEDIA CONVERGENCE: REINVENTING PORTALS AROUND ONLINE VIDEOS AND TABLETS Conference Room Esterel Wednesday 6 October Visit www.mipcom.com for speaker information & regular updates Although still a nascent business, online video has seen massive audience growth and growing advertisers interest, enabling global players to experiment locally with various value propositions and payment models. Simultaneously, the creation and adoption of connected tablet devices represents the largest emerging opportunity for digital media publishes. Hear from two leaders of the Web industry how emerging content distribution channels are shifting media consumption and creating new revenue streams. Moderator: Kate Bulkley, Columnist & Media Commentator Keynote: Scott Moore, MSN Executive Producer and General Manager, Microsoft Corporation Geoff Sutton, General Manager, MSN International Media Wednesday October 6 2010 10.30 – 11.30 THE IMPACT OF CONNECTED TV ON THE MEDIA INDUSTRY Conference Room Esterel It's been talked about for awhile now but 2010 marks the year when the majority of new TVs sold will have the ability to connect to the internet and pay TV operators are also firing up Net-capable connections. YouTube and Facebook are now vying for screen time with the latest telenovellas and big entertainment shows. In fact many programmes are adding social media capabilities to connect their audiences in real-time. All this means scripts and business models are changing but how big a part will widgets and apps be as marketing tools for programme recommendations? And what does the connected TV mean for content owners in terms of rights and revenues? Moderator: Kate Bulkley, Columnist & Media Commentator Speakers: Shirlene Chandrapal, Director of Yahoo! Connected TV – Europe, Yahoo Europe LTD Lesley Mackenzie, Group Digital Officer, LOVEFiLM.com Jim Packer, Co-President, MGM Worldwide Television Avner Ronen, CEO & Co-Founder, Boxee, Inc. Vassilis Seferidis, Director, European Business Development, Samsung Electronics Europe Wednesday October 6 2010 11.30 – 12.30 ONLINE VIDEO: TO PAY OR NOT TO PAY Conference Room Esterel Studies show a 5-fold growth in Internet TV being watched on TV sets from 2010-2015. Who will be the winners in this market and how will the content be monetised? The mantra of ad-supported, 'free' content is giving way to paid or hybrid models but what are the keys to success? Content owners need to be available across multiple platforms, but how can content be adapted well and cheaply so that hybrid business models will work? Moderator: Kate Bulkley, Columnist & Media Commentator Speakers: Michael Comish, CEO, Blinkbox Entertainment Ltd. Duccio Donati, Executive Vice President, Comcast International Media Group Simon Nelson , Head of Portfolio and Platforms BBC Vision Lawrence Tanz, President, VUGURU LLC Peter Cowley, MD Spirit Digital (part of Content Film)
Kate moderated at IBC 2010 on the 9th & 11th September 2010 http://www.ibc.org/page.cfm/Action=Seminars/SeminarID=40Conference Session - Social media: Look who's talking now Click here to listen to the audio. Date/Time: 09 Sep 2010 12:30-14:00 Chair: Kate Bulkley journalist & presenter Freelance UK Session Participants Philip Bourchier O'Ferrall, senior vice president, digital media, MTV Networks International, UK Trevor Johnson, head of strategy & planning, EMEA, Facebook, UK Tom McDonnell, director, Monterosa, UK Simon Nelson, controller, portfolio & multiplatform, BBC Vision, UK Tom Warren, head, Hellotxt, Buongiorno, UK Details Session Producer: Jon Block Linear, scheduled TV still has the capacity to deliver mass audiences for live events around major sports or shows such as X Factor or Big Brother. What is changing is the role of social media networks like Facebook and Twitter, enabling real-time, easy to use commentary on live TV. Broadcasters are falling over themselves to rush to socialise their shows and capitalise on the public’s desire to communicate and discuss among friends and fan communities. But who will monetise this new market and how will broadcasters get in on the act? The session, chaired by journalist Kate Bulkley, brings together the mavens of the new social media scene for a lively debate how should broadcasters engage with audiences utilising the new technology. How will the emergence of triple-screen entertainment impact the way in which media is shared and interacted with across iPad, smart phones and connected TVs? Learn about exciting techniques that are being applied now around big sporting events and great entertainment shows. and again on Saturday the 11th September http://www.ibc.org/page.cfm/Action=Seminars/SeminarID=73 Conference Session - China: Big hurdles, big potential. How the world’s biggest media and technology market is shaping up Click here to listen to the audio. Date/Time: 11 Sep 2010 13:00-14:00 Chair: Kate Bulkley journalist & presenter Freelance UK Session Participants Duncan Clark, chairman, BDA, China Phil Colby, vice president, technology, Liberty Global, China Harry Hui, president, Ash Studio Ltd. Graham Kill, chief executive officer, Irdeto, China Rebecca Yang, chief executive officer, IPCN Details Sponsored by Irdeto, this is a business briefing session with leading figures from the media and technology sectors in China looking at how the world's biggest media and technology market is shaping up and how to be part of it. Google has recently been re-awarded its license to operate in China after angering the censors, and although there are big hurdles to doing business in China there are also tremendous opportunities. With some 400 million TV homes and another 170 million cable TV homes, China dwarfs other markets. Its internet usage at 470 million users today is already more than double that of the USA and its online video usage is growing at an amazing pace. Consultants BDA China predict that internet users will reach 800 million by 2014, with mobile phone subscriptions reaching over 1 billion. With China's regulatory architecture facing challenges from the rapid growth of broadband and technological advances, many western companies have experienced difficulties in navigating China's media sector yet all recognise the importance of gaining a foothold in this dynamic market.
Kate moderated at the Mobile Entertainment Forum's annual conference in London on June 22 2010. She interviewed Fionnuala Duggan , digital director at Random House at 10:10 am on the 22nd June at the venue the Victoria Park Plaza hotel. . Click below for details http://www.mem-2010.com/
Kate moderated several sessions at MIPTV on April 12 to 16th 2010 Cannes, France See below for details or go to http://www.mipworld.com/en/MIPTV/?campaignid=61450094&iusercampaignid=61164776 Monday 12th April 16.30 – 17.00 TWITTER +TV: HOW REAL-TIME ENGAGEMENT IS CHANGING CONTENT in the Esterel Room, Level 5, Palais des Festivals Twitter's Director of Media Partnerships led a captivating Q&A on “How Real-Time Engagement is Changing Content”, sharing an insider’s playbook on harnessing Twitter to create new approaches to content creation and audience engagement, online and on-air. Speaker: Chloe Sladden , Director of Media Partnerships, Twitter, USA Click here to see this interview. Tuesday 13th April 9.30 – 10.10 Keynote: Jonathan F. Miller , Chief Digital Officer, Chairman and CEO, Digital Media Group, News Corporation, USA Interviewed by: Kate Bulkley, Journalist & Media Commentator,UK Jon Miller is Chief Digital Officer, Chairman and CEO, Digital Media Group for News Corporation, a role in which he drives the Company’s overall digital strategy in conjunction with various operational heads, while also directly overseeing all of News Corp.’s standalone digital businesses. Click here to see this interview.
Kate moderated this event for the RTS on March 18 2010. See below for details or go to http://www.rts.org.uk/Events_det.asp?sec_id=3566&art_id=8101#details TV, Google and the web: you ain't seen nothing yet! There is a combination of cautious hope and white-knuckled fear about how TV will make its mark and its money online. More and more people are consuming TV online - will TV get its fair share of the new money to be had? Channel 4 and Five have both done deals with Google's YouTube. Who's next? Our expert panel investigated the likely winners and losers in this fast changing world. Panel: Anna Bateson , YouTube European Marketing Director Michael Comish , CEO, Blinkbox Ashley MacKenzie , Founder & CEO, MyVideoRights Griffin Parry , Director of On-Demand, BSkyB Claire Tavernier , Senior Executive Vice-President, FMX and Worldwide Drama (part of FremantleMedia) Chair: Kate Bulkley, Broadcaster and Media Telecoms Journalist
Kate moderated at the Guardian's Changing Media Summit March 18 2010. See below for details or go to http://www.guardian.co.uk/changingmediasummit The future of TV: Convergence, aggregation, interaction and monetisation of video content in the digital world. Is the death knell really ringing for traditional modes of TV consumption in a fully digital world? Where are the key opportunities for revenue growth in the creation and distribution of televisual content? Is it still predominantly in advertising? What opportunities are mobile devices offering to broadcasters and producers of TV content? What’s on - and what’s in – the box: What does the technology and the content of television look like a decade from now? 15:50 STREAM 9: Speakers: Patrick Walker, EMEA Director of Video Partnerships Google Richard Halton, programme director, IPTV, BBC Laurence Dawkin-Jones, managing director, UK, NBC Universal Ben McOwen-Wilson, director, of online, ITV Eric Elia, vice president, TV solutions, Brightcove Moderator: Kate Bulkley, broadcast and technology journalist
Kate moderated a panel on March 17 2010 at BAFTA Women in TV: Is it a Young Girl's Game? See below for details or go to http://www.bafta.org/access-all-areas/women-working-in-tv-is-it-a-young-girls-game,1048,BA.html On 17 March 2010, MediaGuardian Edinburgh International Television Festival and BAFTA brought together a panel of TV industry experts to thrash out the issues that are currently facing women in television. The discussion was opened by Skillset Executive Director, Kate O’Connor who got the ball rolling by revealing some striking statistics unearthed in their 2009 Employment Census Report and 2008 Creative Media Workforce Survey. Figures revealed that within the media industry women are severely under represented, but even more worryingly, their numbers have dropped dramatically in recent years. The proportion of female employees in television has dropped from 38% to just 27% in the last three years, with nearly 5,000 women leaving the sector. To put this into context, this drop out rate is 6 times higher than for men, of whom 750 have left the field during the same period. Such concerning statistics were described by panel chairman Kate Bulkley as ‘sobering to say the least’, and paved the way for a passionate discussion about everything from working mums and ageism to career strategy and the ingrained prejudices within television industry culture. Anne Morrison admitted that she continues to recognise a worrying degree of ageism in the sector and Simon Shaps called for a government policy that would set out quotas for the percentage of women working in television. He stated; Without doubt, there is a pan industry problem here…At some point along the way gender equality was pushed aside as people assumed it had been dealt with years ago. On a more positive note, Kate Kinninmont highlighted new plans from Women in Film and Television to extend their mentoring scheme to include women returning to work after a break, particularly freelancers who often find it hard to get back in the loop. Many audience members joined the debate, sharing experiences and voicing their concerns; from the difficulties facing graduates breaking into the sector to older women who are excluded from roles in front of the camera because they are no longer ‘young and blonde’. The over arching message was a cry for women of all ages to believe in their abilities and to keep up the momentum of change that these figures have set in motion. Panel: Rebecca Barrie , Cavendish Psychotherapy Practice Jay Hunt , Controller at BBC1 Kate Kinninmont , Chief Executive at Women in Film and Television Camilla Lewis , Head of Factual Features at talkbackTHAMES Anne Morrison , Director at BBC Academy Simon Shaps , Chairman of Mercury Media and the National Film & Television School Chair: Kate Bulkley, Journalist
Kate moderated at the second day of the Cable Congress on March 4 2010 in Brussels . Click below for details http://www.dtg.org.uk/dtg/summit.php
Kate moderated at the second day of the Cable Congress on March 4 2010 in Brussels . See below for details or go to http://www.cablecongress.com/sitecore/content/be-bruga/cablecongress/programme/march4.aspx Cable, Content and Google: A Cocktail for Success? The US online video sensation has caused its studio owners to have second thoughts about how much of their TV programming to release online. The questIons remain: how which business models can drive the development of attractive content and advanced services ? Can cable's secure systems for secure content delivery and money generating subscriptions and on-demand business models be part of a successful mix? Is the future partnership or competition with hulu and youtube? Time: 12.00 - 13.00 Speakers: Patrick Walker, EMEA Director of Video Partnerships Google Neil Berkett, CEO Virgin Media Manuel Cubero , Chief Operating Officer KabelDeutschland Linda Jensen, CEO HBO Central Europe Moderator: Kate Bulkley, Freelance Journalist
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