Kate Bulkley, Media Analyst.

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What's here:

Eastern promise for formats For Broadcast Magazine November 08, 2012


Turning viewers into ad assets For Broadcast Magazine October 25, 2012


Is it YouTube’s time now? For Broadcast Magazine October 11, 2012


An audience with Bob Greenberg, hosted by Guardian Media Network For The Guardian Media Network, October 09, 2012


Bigballs launches YouTube sports channel For The Guardian Media Network, October 08, 2012


BT’s out of the starting blocks For Broadcast Magazine September 27, 2012


Kate is Chairing the Guardian Changing Advertising Summit on Wednesday Oct 24 2012 in London

Creative magic meets digital logic

When advertising entertains and inspires, where it adapts to the desires of the audience, all that is left is the message. Can we envisage a future where the marriage of creative excellence and contextual information means that advertising effectively disappears? How does this shape the way we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?

09.15 - 09.20: Welcome from the chair

Kate Bulkley, media commentator and journalist

09.20 - 09.30: Welcome from the Guardian

David Pemsel, chief commercial officer, Guardian News & Media

Morning keynote presentations

09.35 - 10.00: Debra Coughlin, executive vice president, global marketing director, Draftfcb

10.00 - 10.25: Adam Ostrow, chief strategy officer, Mashable

10.25 - 10.50: Bruce Daisley, director of UK sales, Twitter

10.50 - 11.30: Networking and refreshment break

Mid-morning speaking sessions

11.30 - 11.55: The future of advertising: redesigning the business and the business model

Former chairman at BBH New York and current entrepreneur Cindy Gallop delivers some highly subjective and provocative points of view on how big data means big opportunity, the new creativity, what social media really means, why the future is not ad units, but ad products and where the money really lies.

Cindy Gallop, founder and CEO, IfWeRanTheWorld

11.55 - 12.10: How are creative applications of technology disrupting the essential building blocks and processes of campaigns?

John Winsor, chief innovation officer, Havas and CEO, Victors & Spoils

12.10 - 13.00: Breakout session 1 Building brands in a post-digital world How do you build brands in the noisy environment of the social, integrated, everything-digital environment?

Peter Briffet, managing director, Living Social UK

Colleen DeCourcy, CEO, Socialistic

Matt Elek, managing director, VICE Media

Mel Exon managing partner, BBH Labs

12.10 - 13.00: Breakout session 2: Social media and second screens How will the combination of television and second screen change the way we plan and execute campaigns?

Mark Brandon, commercial director, VMDS, Virgin Media

Richard Kastelein, founder and partner, Agora Media

Allessandro Rizzoli, founder and CEO, Mopapp

13.00 - 14.15: Lunch, demonstrations and networking zones Relax, network and enjoy the delegate networking zones.

Afternoon speaking sessions

14.15 - 14.50:

Corporate and personal brands in the age of always-on

Marian Salzman, CEO, Euro RSCG Worldwide PR North America

Graham Hales, CEO, Interbrand London

14.50 - 15.10: Social by design

Thomas Marzano, global creative director, Digital Brand Design at Philips

15.10 - 15.30: Advertising in a real-time, exchanged world

Konrad Feldman, co-founder and CEO, Quantcast

15.30 - 16.00: Refreshment break

16.00 - 16.30: Keynote: London 2012 Olympic Games de-brief What are the smart ways to plan major marketing campaigns around high profile events and how can these insights be applied to the rest of the advertising industry?

James Eadie, Olympic portfolio director, The Coca-Cola Company

16.30 - 17.15: Closing keynote panel: what can we expect from an integrated, personalised advertising future? How do we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?

Jonny Bauer, head of strategy, Droga5

Charlie Hiscocks, director for integrated activation, SABMiller

René Rechtman, CEO, goviral and senior vice president, AOL Advertising.com Group International

17.15 - 18.30: Drinks reception


IBC profile: David Eun, executive vice-president, global media, Samsung For The Guardian Media Network, September 21, 2012


James Cameron and the pursuit of 3D For The Guardian Media Network, September 19, 2012


The elephant and the mouse For Broadcast Magazine September 13, 2012



Broadcast recruitment competes for ‘Adobe generation’ For IBC Daily News, September 11, 2012

Conference debates the new curation For IBC Daily News, September 10, 2012

Hurdles for the second screen For IBC Daily News, September 08, 2012

‘Time to redefine broadcasting’ For IBC Daily News, September 06, 2012


Why Liz made so much sense For Broadcast Magazine August 30, 2012


IP Opens up the TV Race For Digital TV September/October 2012


Olympic-sized cock-up for NBC For Broadcast Magazine August 09, 2012


Machinima: monetising the gaming industry's 'lost boys' For The Guardian Media Network, July 31, 2012


A positive spin cycle for Sky For Broadcast Magazine July 26, 2012


YouView has it all to play for For Broadcast Magazine July 12, 2012


Premier League: how much is too much? For Broadcast Magazine June 28, 2012


Go East – as long as you’re flexible For Broadcast Magazine June 14, 2012


Sheffield Doc Fest 2012

Kate commissioned and helped write this section in the Guardian Destination Docs for the Sheffield DocFest. http://www.guardian.co.uk/media/series/sheffield-doc-fest-2012-destination-docs

Kate wrote this on Docs and Apps: http://www.guardian.co.uk/media/2012/jun/11/pawn-stars-on-facebook-foxes-on-twitter

and this one on the rise of citizen journalism http://www.guardian.co.uk/media/2012/jun/11/rise-of-citizen-journalism


Sky spend: what’s not to like? For Broadcast Magazine May 31, 2012


Traditional TV's new fans For Digital TV May/June 2012


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