Kate Bulkley, Media Analyst.

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Kate will be moderating at IBC 2010 on the 9th & 11th September 2010

http://www.ibc.org/page.cfm/Action=Seminars/SeminarID=40

Conference Session - Social media: Look who's talking now

Date/Time:

09 Sep 2010 12:30-14:00

Chair:

Kate Bulkley journalist & presenter Freelance UK

Session Participants

Philip Bourchier O'Ferrall, senior vice president, digital media, MTV Networks International, UK

Trevor Johnson, head of strategy & planning, EMEA, Facebook, UK

Tom McDonnell, director, Monterosa, UK

Simon Nelson, controller, portfolio & multiplatform, BBC Vision, UK

Tom Warren, head, Hellotxt, Buongiorno, UK

Details

Session Producer: Jon Block

Linear, scheduled TV still has the capacity to deliver mass audiences for live events around major sports or shows such as X Factor or Big Brother. What is changing is the role of social media networks like Facebook and Twitter, enabling real-time, easy to use commentary on live TV.

Broadcasters are falling over themselves to rush to socialise their shows and capitalise on the public’s desire to communicate and discuss among friends and fan communities. But who will monetise this new market and how will broadcasters get in on the act?

The session, chaired by journalist Kate Bulkley, brings together the mavens of the new social media scene for a lively debate how should broadcasters engage with audiences utilising the new technology.

How will the emergence of triple-screen entertainment impact the way in which media is shared and interacted with across iPad, smart phones and connected TVs? Learn about exciting techniques that are being applied now around big sporting events and great entertainment shows.


and again on Saturday the 11th September

http://www.ibc.org/page.cfm/Action=Seminars/SeminarID=73

Conference Session - China: Big hurdles, big potential. How the world’s biggest media and technology market is shaping up

Date/Time:

11 Sep 2010 13:00-14:00

Chair:

Kate Bulkley journalist & presenter Freelance UK

Session Participants

Duncan Clark, chairman, BDA, China

Phil Colby, vice president, technology, Liberty Global, China

Harry Hui, president, Ash Studio Ltd.

Graham Kill, chief executive officer, Irdeto, China

Rebecca Yang, chief executive officer, IPCN

Details

Sponsored by Irdeto, this is a business briefing session with leading figures from the media and technology sectors in China looking at how the world's biggest media and technology market is shaping up and how to be part of it.

Google has recently been re-awarded its license to operate in China after angering the censors, and although there are big hurdles to doing business in China there are also tremendous opportunities.

With some 400 million TV homes and another 170 million cable TV homes, China dwarfs other markets. Its internet usage at 470 million users today is already more than double that of the USA and its online video usage is growing at an amazing pace. Consultants BDA China predict that internet users will reach 800 million by 2014, with mobile phone subscriptions reaching over 1 billion.

With China's regulatory architecture facing challenges from the rapid growth of broadband and technological advances, many western companies have experienced difficulties in navigating China's media sector yet all recognise the importance of gaining a foothold in this dynamic market.

This briefing will bring to life the opportunities and challenges of doing business in China. It is a market not to be over-looked and this session is not to be missed.

 

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